Petit Bateau was founded in France in 1893 and makes clothes for the whole family. It has a rich history and its name is intertwined with high quality and French style clothes. Today, Petit Bateau has 370 stores worldwide, with more than 2,900 people in its capacity. In addition, it has 3,370 Franchise Stores and is located in 1,650 department stores worldwide. Petit Bateau came to establish its presence in the Greek market.
With the Online Store on the air since December 2016, Petit Bateau was looking for a clear path for its Digital Communication, which would reposition and strengthen the brand in the Online Children’s Clothing market, but also in the minds of consumers in general.
The biggest challenge we had to face was the fact that the brand is iconic abroad, but in Greece, this is not the case. Few people know Petit Bateau’s emblematic clothes and consider them quite expensive, but their quality is certainly indisputable.