We help you increase the agility of creating, executing, and adjusting your strategy.
Through a thoughtfully balanced formula of people, processes, and technology, we’ll help your brand address various aspects of eCommerce operations to achieve business success.
We help you integrate digital technology into all areas of your business, fundamentally changing how you operate and deliver value to your customers. Don’t forget that it's also a cultural change that requires to continually challenge the status quo, experiment, and get comfortable with failure.
We use the 5s of Digital Strategy approach:
The 5s includes Sell, Serve, Speak, Save, and Sizzle
Sell is an indispensable aspect of any digital strategy approach because there is a clear connection between sales and revenue of the company. The aim of the company is to gain profit as much as possible from sales. Your online presence will help you get a lead generation that will eventually turn into potential customers.
As the popular adage goes, “Customers are king”, it’s very important for you to know the needs and requirements of your customers and serve them accordingly. We know it is very difficult for you to serve all the people present online, so at first recognize your potential customers and then move forward to serve them properly. You need to make them feel the benefit of their being online in ways such as providing quick information, easy renewal services, to solving their queries etc. Try to be present and responsive to your customers every time.
Communication plays a major role in any marketing business. It is very important for both customers and suppliers. As a marketer you need to understand your customers well. Listen to them carefully and know exactly what they are looking for and talk to them. Get to know your customers carefully so that you can convey your message well. If you understand your customer’s interests, attitudes, and behavior well then it will allow you to get or give better responses. And it will also help you to build a better relationship with them.
When you market your products digitally or on an online platform it will automatically help you save money, time and efforts. It can reduce your physical and operating cost. Advertising, print media, postage, and customers service can be reduced once the digital strategy approach has begun.
Sizzle is the last stage of 5s in digital strategy approach and it is about how you build or enhance your brand name online. Sizzling is all about creating, broadening, and establishing your brand presence on the digital platform. Here social media plays a great role in achieving or building your brand’s presence. You also need to build trust, recognition, and relationship to enhance your product presence in the market.